Permanently installed sculpture by Elmgreen and Dragset, inaugurated 2005.
Situated 2.3 km NW, Texas, and 60km NW of Marfa.
A “pop architectural land art project.”
The sculpture cost US$80,000 and was intended to never be repaired, so it might slowly degrade back into the natural landscape.
Designed to resemble a Prada store, the building is made of “adobe bricks, plaster, paint, glass pane, aluminum frame, MDF, and carpet.” The installation’s door is nonfunctional. On the front of the structure there are two large windows displaying actual Prada wares, shoes and handbags, picked out and provided by Miuccia Prada herself from the fall/winter 2005 collection; Prada allowed Elmgreen and Dragset to use the Prada trademark for this work. Prada had already collaborated with Elmgreen and Dragset in 2001 when the artists attached signage to the Tanya Bonakdar Gallery in New York City with the (false) message “Opening soon – PRADA”. Prada Marfa is located relatively close to Donald Judd’s Chinati Foundation. The minimalism of Prada’s usual displays that are mimicked in this work play off the minimalism that Judd is known for as an artist. The sculpture was financed by the Art Production Fund (APF) and Ballroom Marfa, a center of contemporary art and culture.
Along a ledge that runs around the base of the building, hundreds of people have left business cards, weighed down by small rocks.