“The body of a rotund man floating along the Thames looked familiar, the face and the portly figure recognisable from the movies.
But nothing nasty had happened to Alfred Hitchcock. The East End-born son of a London greengrocer was merely exercising his macabre sense of humour and marketing skills.
The director was announcing his return home to make Frenzy, a typically gruesome thriller and the first film he’d made entirely in his home country for more than 20 years.
Floating a lifelike dummy of himself on the river was the type of gimmick, mischievous and macabre, that he loved. In a business where those in front of the cameras expect to be the stars, Hitchcock proved bigger than his movies.”